10 Best Practices to Avoid the Spam Folder

Don’t be that person. Landing in the spam folder is every email marketer's nightmare. Here are ten best practices to ensure your emails reach the inbox.

1. Use a Recognizable Sender Name

Say your name, say your name. Ensure your sender name is familiar and recognizable to your subscribers to build trust.

2. Craft Clear and Honest Subject Lines

Don’t be weird. Avoid misleading subject lines that can trigger spam filters. Be clear and honest about the content of your email.

3. Maintain a Clean Email List

Spring cleaning, year round. Regularly clean your email list by removing inactive subscribers and invalid email addresses.

4. Use a Double Opt-In

Implement a double opt-in process to confirm that subscribers really want to receive your emails.

5. Avoid Spammy Language

Stay away from language and symbols that trigger spam filters, such as excessive use of "free," "buy now," or exclamation marks. 

6. Include an Unsubscribe Option

Make it easy for subscribers to opt-out of your emails by including a clear unsubscribe link in every email.

7. Monitor Your Sender Reputation

We all want a good rating. Keep an eye on your sender reputation and take steps to improve it if necessary.

8. Test Your Emails Before Sending

Use email testing tools to check how your emails will appear and if they might trigger spam filters.

9. Provide Valuable Content

Ensure your emails provide value to your subscribers. High-quality content keeps your audience engaged and reduces spam complaints. 

10. Comply with Email Regulations

Follow regulations such as the CAN-SPAM Act and GDPR to ensure your emails are compliant and trustworthy. And if you have no idea what those are… don’t worry- we do.

Following these ten best practices can help you avoid the spam folder and ensure your emails reach your audience. Struggling with deliverability issues? Loretta's Universe can help you navigate the complexities of email marketing and boost your email deliverability. Contact Loretta's Universe today to keep your emails out of the spam folder!